The retailer is a business, person, or a shopkeeper, who buys a product and sell directly to the end-user consumer. They are basically, sellers who are at the end position of any business management system. They are the direct representative of the consumers, that is, they help manufacturers to know about the need and requirements of the consumer like those who work in shops or supermarkets.
The reseller is a company or a person that purchases services or goods for resale and maybe they resell them to retailers or shopkeepers, this can often apply to an affiliate marketer make, distribute or provide IT products or services and end customers, which may be businesses or consumers.
Reiny's Ghana is both a retailer and reseller, depending on who we are dealing with.